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How to build a strategic website that increases your FUSION sales


Here's where you may be at right now ...

You're tired, burnt out and just want to do what you love
- I hear you...

If any of these statements have you all "How the heck did she get inside my head?!" then keep reading - you're in the right place, my friend :)

GOOD NEWS: You don’t HAVE to wait another moment to invite people to your digi-pad or sweat about what they’ll think when they get there.

Join The Website Concierge Now!

A step-by-step process to help you take charge and build a gorgeous WordPress or Shopify website that attracts people who need your products

Launch your website with our 3-part framework designed specifically for Fusion Mineral Paint retailers to sell out your products and services to your ideal customers without relying solely on social media.

The Website Concierge comes with 12 month access to:

1. WP Website Academy ($1200 VALUE)

Learn how to use WordPress, update blogs, media and pages throughout the site. Customize graphics we’ve created for you, create your own, and setup an easy maintenance system that works for you as you grow in your business.  You’ll gain confidence as you follow my instructions and easy website hacks and say “SEE YA” to tech headaches!

2. 20 Done-for-You Brand Kits and Logos ($3000 VALUE)

A beautifully designed brand can really set you apart from the crowd and we’ve made it easy by including 20 Canva templates to choose from you can personalize and apply to your website theme. All brand kits are made especially to work with our Launch It Theme, Elementor Page Builder and the Shopify Dwn Theme making installation a breeze.


3. Custom WP Launch It Theme ($2000 VALUE)

Our signature WordPress theme is completely responsive, customizable and includes easy-to-use “style personalities” that you can select to change up the look of your website every time you feel you need a refresh.

3. Shopify Dawn Theme Installation and Setup ($1000 VALUE)

We’ve been using Dawn for many years, and with the introduction of Dawn 2.0 it’s THAT much easier to show off your unique brand. We will install this theme for your and customize your home page and product pages so that your products are on the forefront of everything.

5. Drag + Drop Page Layouts for the 5 Essential Pages of your Website ($1000 VALUE)

We get it, layouts are hard. That’s why we’ve included page templates with multiple sections you can duplicate and manipulate throughout the creation of your website – making it easy for you to just drop in your content and make each one uniquely yours.


6. Weekly Group Calls

Every week we’ll hop on a group call for mindset coaching, answer your biggest strategy dilemmas and tackle your internal blocks.  Any questions, concerns and tech issues – bring these to the call or send in the questions beforehand, and we’ll get it handled!


7. Pre-recorded critiques

The Launch It team will review your strategy, copy and assets you turn into us! We’ll review and provide feedback on all the things you complete and want sound-boarding, guidance and clarity around


8. Private community

You’re a reflection of the people around you, and you’ll be surrounded by other retailers who just “get it”.
Ask your questions, get feedback, post a poll, share your stories and get help when you need it


9. Concierge milestones

Personal 1:1 calls when you’ve hit certain milestones in the process – designed specifically to motivate you to continue through the program: Copy review; Website Launch; Analytics review and strategy

Emilia Farrace Screenshot of B-School Bonus

+ Some Fabulous Bonuses


SEO Deep Dive into your analytics: Including the NEW way Google is reading data starting next year – get a head start!

($300 VALUE)


Monthly guest experts to clarity messaging, mindset and other tech and on-tech related issues potentially holding you back from launching.

($600 VALUE)


Get one month free in the entire program AND one personal 1:1 45 minute strategy call with me to go over your specific website needs.



We get it, copy is hard. That’s why we’ve included page templates with multiple sections with copy prompters you can duplicate and manipulate throughout the creation of your website.

The Website Concierge is broken down into step-by-step training modules, live sessions, resources and workshops. Sometimes it’s on you to complete items, and sometimes it’s on us to complete items – a perfect hybrid process model that ensures you get a beautiful, conversion-focused website and know how to use it.

All course materials, including video workshops, worksheets and bonuses are available in our student portal. All coaching calls take place on Zoom

The Website Concierge will teach you how to:


  • Outline your goals and site strategy
  • Create your ideal client persona

2. Brand Your Site

  • Choose the right color palette and logo for your business
  • Learn to personalize the done-for-you templates in Canva and upload to your site

3. Site Setup

  • Setup the domain and hosting for your website
  • Setup your email with Google Workplace
  • Install WordPress on your hosting account and start your website foundations

4A. Become a WORDPRESS Wizard!

  • Learn the ins and outs of WordPress
  • How to upload media, use footers and create headers in your WP website


  • Learn the ins and outs of Shopify
  • How to upload media, create products and customize your theme to work for you


  • Setup up your theme in on your platform
  • Customize your Launch It theme or the Dawn Shopify theme
  • Upload photos, update fonts and colors throughout your entire website


  • How to setup and use your blog on WordPress
  • Updating your blog on a regular basis 
  • Using Canva to make your Blog featured images (and other stuff)

7. Site Add-Ons and Marketing

  • Integrate email service providers to your website
  • Connect your Instagram or TikTok feed
  • Embed your booking scheduler 

8. SEO + Legal

  • Connect, setup and read your Google Analytics account dashboard
  • Terms and Conditions, Privacy Policy and GDPR

9. Protect + Maintain Your Site

  • Setup secure passwords
  • Create a backup plan + an update schedule

10. Launch Your Site 🚀

  • Making your website LIVE

The Website Concierge also includes a special offer with Dreamhost hosting so you can start saving right away on your tech costs!

20 Done-for-You Brand Kits and Logos

You’ll choose your favourite and download a copy to your own Canva account. From here, we’ll teach you how to customize it so it perfectly represents your business, website and marketing materials. 


Don't wait another moment to invite people to your digi-pad or sweat about what they’ll think when they get there. 👉

“Knowing that I had a dedicated support space for when I (inevitably) had questions about my website and tech support, was by far my favorite piece of the program. That reassurance was key for me.”

– Kyla Roma

“Now that I’ve hit publish I don’t feel like it’s a block in the middle of the road anymore, I can do other things in my business. I know that when I have to go and write a blog, all I have to do is go write it and put it up there and hit publish because it’s there.”

– Ashley Abbott


Ashley used our pre-made templates, changed the colors, fonts and content and launched in three weeks.


Maria converted her website over from Wix using our templates and how-tos and launched in two weeks.



Pay In Full



*Save an additional $500 over the payment plan

Payment Plan



All prices listed in USD.

“I feel like because of working with The Launch It Co, I can DO anything with my website and now I know how. I have the power to change anything I need, create a page, sales page – I had none of this before.”

– Dr. Bianca Drennan,

“As a result of my enrollment in the Academy, I feel confident about working on WordPress and knowledgeable enough to solve website problems as they occur. My complete 180 is a credit to Emilia’s instructional design, including course content, module sequence, video delivery, module quiz, coaching calls, and exceptional responsive support. The curriculum is an effective balance of mindset, technical, design, and educational segments that provide a comprehensive learning experience to build a launch ready website by end of the Academy coursework. Emilia’s culture of service play a major role in my high rating for this transformational experience. I never imagined that I would be building my website, feel comfortable and confident in working on WordPress, and have ability to work with a website designer / developer as a Partner. In addition to stress reduction, my newly developed skill and knowledge will also be a significant expense reduction over years.”

– Gerrie Dresser, Executive Coach


Jennifer launched her freelancer website in four weeks with our templates, our “Make Lemonade” brand kit while working her 9-5 day job.


Lindsey launched her first WP membership website in six weeks while prepping for maternity leave and taking clients in between.

What people asked before signing up for
The Website Concierge

Any health or lifestyle entrepreneur who wants to raise their impact and income, but doesn’t have the big budget for custom branding and design yet. You should also have a clear idea of who your ideal client is, your business goals, and what you want your brand to look and feel like.

Using the WordPress framework, we can offer you flexible customizations with simple usability. The learning curve isn’t steep and you can manage your own updates with ZERO coding knowledge. Plus, we can update our themes on our end and provide you with the updated version without charging you additional support fees like bigger template marketplaces do.

To use the WordPress framework, you need to have hosting and a domain purchased with a hosting company. 

In the course, we recommend and show you step-by-step instructions on using Dreamhost (one of our favorite hosting companies) but you can use whichever hosting company you wish.

This cost is around $100 – $200/year depending on what company you ultimately choose and is an annual fee paid directly to the hosting company.

Other than that, everything we teach in the course, we use the free version of plugins for, but I can give advice on anything if you’re thinking of upgrading to PRO versions of any plugins.

I’ll be helping to customize your WordPress theme, install widgets and plugins, and assemble your content and images.

The Launch It theme comes with 5 header styles pre-arranged for you to choose from a handy-drop down menu, but the possibilities of design are endless. We guide you through which style is best for your business and show you with videos how to customize the selections you make.

100% of our students filling out the course completion survey say the tech support and community is what really sets this program apart from anything they’ve seen online.

It means your website will scale to whatever screen your visitors are using, so they’ll have an optimal viewing experience no matter what kind of device they’re browsing your website on.

I’d be happy to chat about where you’re at in your business right now and what your goals are, so we can figure out where your money is best spent. Feel free to connect with us here.

However, I will say – if this is your first website, and you’re just starting your business, I will steer you away from purchasing anything custom right now while you’re working on figuring out who your target audience is and how you’re helping them. The key is just to LAUNCH now, and refine later. It’s always best to understand how your website works because whoever designs it – you should be the one maintaining it.

By helping your customers achieve a healthier or happier lifestyle, you’re devoted to better ways of being. And at Launch It, we’re devoted to better ways of being seen

We believe that even small businesses have the power to make a big impact. We’re known for building modern online spaces that are crisp, spacious and functional, so they stay out of your way while you do your work with clarity and integrity. 

And as heart-fuelled entrepreneurs who want to make a difference in this world—just like you—we donate 5% of all our profits to causes we care about.

To learn more about us, click here.

You have 24/7 access to the private group community on Facebook that is frequented a lot by members of our team. It’s the #1 feature of students completing the course – our support is top-notch.

Not only do we help you with the tech stuff, we’re guiding you through any strategy questions you have as well.

The WP Website Academy is $997 USD for lifetime access to updates of the theme.

You have unlimited amount of time to complete your website, and support is available at all times in the Facebook group.

A monthly payment plan is available for 4 months at $299USD to alleviate some upfront costs.

The honest answer is, it depends on you and your current situation. Most of our students are able to create and launch their website in as little as 2 weeks. 

Others might take extra time to craft their launch. There is no rush and no right or wrong amount of time, because you have lifetime access to the program and all future updates! Remember, this isn’t a “quick fix” by any means. After you launch your website, it’s all about maintaining and using it as a tool to fuel your business.

We recommend you set aside 2-4 hours per week to go through the program and implement the assignments until you’ve launch the course.

“The tech support was huge for me. When it comes to web stuff, I’m used to plug in play and had come in with the misconception that WordPress was very start from scratch and you had to do everything yourself. I didn’t realize that it was possible to have it be so easy.”

– Lindsey Y.

Dr. Jackie Striech, ND.


Ready to build the right website for your customer?

Get the tools, how-to and templates you need to launch your strategic, client-winning website NOW.

© 2021 Emilia Does Stuff Inc. THE LAUNCH IT CO. All Rights Reserved.

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