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Copywriting with Janine Duff

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Janine is a copywriter and brand voice strategist for small business owners who want to speak their customers’ language in a voice that’s unmistakably theirs, so they can stand out online, sell without sleaze, and make a bigger impact doing the work they love.

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A fun Saturday morning at @puddicombefarms …

A fun Saturday morning at @puddicombefarms …

Schools out✌🏼…. (till Monday)

Schools out✌🏼…. (till Monday)

Today is Anna's birthday. I've shared before on l

Today is Anna's birthday.

I've shared before on losing her at such a young age put me on the trajectory of my life now, as many things in our lives often do. For me, that path helped me grieve, and look at death, and life differently.

I was fortunate to work at Coles Books so soon after her passing and was introduced to the "heath + well being" section that I remember being renamed from "self-help" to change the stigma around the books available in this section. I'd never known at the time there were so many books available to help people figure shit out on their own. I started flipping through them on my breaks, then choosing some to purchase, and getting immersed in this world.

I was always a reader of fiction, but now I was a reader of help. And I loved it.

Particularly this book, "How to be happy, dammit" by @notsalmon was able to dumb down all the things I was discovering in these books and didn't particularly understand and I fell in love with it. It helped me so much.

I was so lucky to discover this help (because I read MANY books the first year after her death), because eventually the pain of that time didn't feel so overwhelming, and soon I was turning fear into freedom and seeing opportunity and possibility everywhere.

It's helped me when forming relationships, creating new friendships, networking and general empathy of the human experience. I love learning about other's experiences and helping them share their voice with the world. It's probably why I've been in the business of doing do for so long.

Today is Anna's birthday. She is 38 years old. I used to say she "would have been" but she is. She IS, but she just isn't here. She's somewhere else, living it up, enjoying the waves, hanging out, watching.

Today is the 22nd anniversary of the last day I saw her. And this day particularly stings more for me than the day she left earth - because I didn't know when I left her hospital room after a 2 day visit it would be the last.

(Continued in comments ..)

RAINY DAYS // Today I had a memory pop up of a wee

RAINY DAYS // Today I had a memory pop up of a week I spent at the @balmbeachretreat designing and finishing up 3 projects I'd accidentally triple-booked myself on.

I brought up my large desktop, comfy sweats, watercolour art supplies and my yoga mat.

It rained the whole week and I left the place once a day for a walk when the rain would stop. It was divine.

I worked SO much, but it didn't feel like work because well, 1. I love my work so focusing on it doesn't feel like a chore and 2. my breaks were filled with creativity and ease.

Nowadays I cannot remember when I've spent this time consecutively working on anything, and it's a form a grief I didn't realize existed. I miss and crave it daily.

Today I was fulfilled on a bit of writing during L's morning nap. The rain tapping on the windows. Coffee delightfully hot in a too-cool-for-school mug. Project mapping for upcoming custom design projects, the Website Concierge and launches into July already ...

For now, though, the moment is here.
Sound machine echoing in the distance.
Quiet.

One meal.... Three different ways it's plated. G

One meal.... Three different ways it's plated.

GOAL: dinner as appetizing as possible without making multiple meals.

The nuances of the meal requirements of toddlers is very interesting... I can't say I've never made different food for the girls then what B and I are eating, but I can say it's not often.

I'm often asked how my kids can possibly function without meat and I resist the urge to roll my eyes every time.

Let's start with what the statistics are with how much kids finish their plates with WHATEVER is in front of them, let alone meat vs non so what difference does it make? (I don't know this statistic... Just saying)

After that, I just go with exposure and hope for the best. Repeat.

Above: lentils, broccoli and rice sprinkled wjth hemp hearts.

Result: everyone ate a bit o' everything and nothing makes mummy happier than when a meal is well received 🙏

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