About The Launch It Co.

We've been designing exceptional websites for over 20 years

And we can't wait to add you to the list!

But we get it – you need to know a little bit about us first. That’s fair! We want to get to know you too. Here’s some more details about us, our expertise, our vibes, and why we know you’ll love working together.

Hey, I'm
Emilia!

Who We Are

We're the “Website Queens”

...at least that's what our past clients have said.

We’re a small web design studio dedicated to helping entrepreneurs and small businesses build an online presence that feels authentic, professional, and easy to manage. We specialize in creating websites that not only look beautiful but also function seamlessly. Our approach is collaborative, supportive, and grounded in years of hands-on experience with platforms like WordPress and Shopify.

Our Values

We believe a great website can transform your business

It helps you show up with confidence, connect with your audience, and make growth feel natural. To make that happen, we stick to a few core values that guide everything we do.

Simplicity

No confusing jargon, no tech overwhelm. We believe websites should be easy for you to use and easy for your customers to love.

Personality

Your business isn’t boring, so your website shouldn’t be either. We create designs that capture your vibe and make your brand unforgettable.

Functionality

Pretty is nice, but pretty and practical is better. We make sure your site not only looks amazing but also works exactly the way you need it to.

Growth

We see our clients as partners. We’re here to support you long after launch, cheering you on as your business grows and evolves.

Accessibility

We believe that everyone deserves a website they love. Our flexible payment plans make expert design possible at any stage of business.

Fun

Building a website is a big deal, but that doesn’t mean it has to feel stressful. We keep the process light, creative, and yes—even fun.

Meet Our Team

The real people who make it happen

We’re a small but mighty team with big ideas and lots of experience. Each of us brings our own expertise to the table, and together we create websites that blend strategy, style, and functionality. At The Launch It Co., you’ll get the kind of personal attention that big agencies just can’t offer.

Emilia Farrace

Owner & WordPress Strategist

Emilia is the heart behind The Launch It Co., bringing a mix of creativity, strategy, and a genuine love for helping businesses shine online. With two decades of experience designing and building WordPress websites, she has guided countless brands through the process of turning big ideas into beautiful, functional websites.

She is equal parts strategist, problem solver, and cheerleader for small businesses. Emilia believes that a great website is more than pixels and code. It is a tool that empowers entrepreneurs to grow with confidence.

When she is not deep in strategy mode or planning a new launch, you can usually find Emilia enjoying time with her husband and daughters, and making moves in Lincoln’s small business community.

Melissa Carter

Senior Designer &
Project Manager

Melissa is our Senior Designer, blending creativity with strategy to bring every project to life. She’s the creative force behind all of our websites, making sure they’re not just beautiful, but also functional, on-brand, and built to make an impact.

Known for taking organization just a little too seriously, Melissa keeps projects running smoothly behind the scenes, all while making the creative process feel collaborative and fun. She believes every business (big or small) deserves a website that helps them grow.

When she’s not designing, you’ll probably find her illustrating silly characters with happy faces, flowing through an at-home yoga class, or sipping on a coffee with too much sugar. 

What makes Us different

Why clients love working with us

Payment Plans Starting at Just $150

Great websites shouldn’t break the bank. Our flexible payment plans include web hosting and make it easy to get a professional online presence without the upfront stress.

Real Humans Behind-the-Scenes

No chat bots, no runarounds. When you work with us, you’re talking to real, thoughtful, people who care about your success and actually understand your business.

Custom Websites Built for Your Unique Business

Your business is one of a kind. Your website should be too. We craft custom WordPress sites designed to reflect your brand, your goals, and your audience.

We’ll Meet You Where You’re At

Whether you’re just getting started or ready to scale, we adapt to your pace and your needs. We’ll guide you through the process at your pace – no jargon, no judgment.

We Believe in You & Your Business

We’re not just here to build your website – we’re here to cheer you on. We believe in what you’re creating and are proud to help bring it to life online.

Our Origin Story

Hey there, I'm Emilia!

And I’m truly honored you’ve found your way to my neck of the woods on the Internet.

Over the last 20 years, our team has partnered with hundreds of entrepreneurs, small business owners, and freelancers from around the world. Together, we have built brands, launched websites, and created online businesses that allow them to do what they love and get paid for it.

My mission is simple: to help you take control of your online presence, build the website of your dreams, and achieve the success you deserve.

When I first started my business in 2010, I had no roadmap, no network, and no clear direction. A lot has changed since then. I grew our team from one to three and built a trusted circle of industry partners. I co-created a responsive WordPress theme packed with the features a site needs to turn visitors into clients. I also launched our DIY WordPress website course, which has helped countless students and clients bring their strategic websites to life.

These days, we work with WordPress, Shopify, and more to create custom websites that give entrepreneurs and small business owners the tools they need to grow with confidence.

Testimonials

What our amazing clients are saying

Ready to make your website dreams a reality?

Let's get you launched - like, yesterday.

Book a free strategy call and we’ll talk through your goals, your dream site, and how to actually make it happen. It’s casual, it’s fun, and it’s totally free. No pressure, no weird sales pitch. Just good vibes and smart strategy to get you moving in the right direction.